GEFORCE ROG NIGHT DIABLO
We thought about how best to describe ROG laptops and we decided to play a game together!
Brief
ROG wanted to showcase the performance of GeForce equipment and increase online sales.
Execution
So, we focused on what the target audience of ROG laptops enjoys and decided to play a game in collaboration with gaming influencers. While playing the game, we aimed to clearly demonstrate the performance and direct sales through a microsite created exclusively for this event.
Firstly, we designed a microsite dedicated to this event, introduced the laptops that would be used in the event, and offered special discounts.
Next, we initiated a positive competition among influencers and asked their followers to guess who would win when all three played Diablo. We encouraged followers to vote and predict the winner on the microsite. Those who correctly predicted were rewarded with additional discount codes and directed to make purchases.
Finally, we played Diablo livestream with three influencers, conveying the performance of both laptops and GeForce equipment to consumers in the fun energy of gaming.
