THE HEALING POWER OF VASELINE
For the first time in 100 years!
Brief
Vaseline, marking its debut in the Turkish market, aimed to reveal its previously undisclosed claims, with a specific emphasis on showcasing its ability to trap and repair moisture in the skin.
Execution
To achieve this objective, We especially aimed to remind the younger generation of the brand, and for this purpose, we created a campaign by showing the areas where Vaseline is used extensively. we adopted the brand's globally recognized messaging, incorporating a body text that underscored its unique benefits. In terms of visual language, we directly highlighted its impact on the skin. Our content strategy for rejuvenation was tailored for TikTok and Instagram, strategically positioning ourselves in front of consumers across Istanbul.
